Friday, August 28, 2009

Clayton Alderfer Theory | ERG

Alderfer's theory is known by the acronym "ERG". Acronym "ERG" in Clayton Alderfer's theory is the first letters of the three terms are: E = Existence (the need for existence), R = Relatedness (Need to associated with other parties, and G = Growth (the need for growth).

If the meaning of these three terms will appear studied two important things. First, conceptually there are similarities between the theories or models developed by Maslow and Alderfer. Because of "Existence" can be said is identical to the first and second hierarchy in Maslow's theory; "Relatedness" hierarchy of needs in line with the third and fourth according to Maslow's concept and "Growth" has the same meaning as "self actualization" according to Maslow.

Second, Alderfer's theory emphasizes that different kinds of human needs that gratification its cultivated simultaneously. If the record, Alderfer's theory would further appear that:

1. less and less fulfilled a specific need, the greater the desire to satisfy them

2. Strong desire to satisfy the needs of the "higher" needs of the greater if the lower has been satisfied

3. Conversely, the more difficult to satisfy the needs of the higher level, the greater the desire for a more satisfy basic needs.

Apparently this view is based on pragmatism by human nature. This means, for realizing its limitations, one can adjust themselves to the objective conditions that faced with such focused attention on the things that might be achieved.

1 comments:

evan rey cabalida said...

i love it it is our report...gosh we have to make a DIORAMA....tnx God

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