McClelland's Need Achievement Theory

McClelland's theory is known about the need to achieve the performance or Need for Acievement (N. Ach), which states that the motivation is different, according to the needs of someone with the strength of the achievement. Murray, as quoted by the need to formulate Winardi about achievement as a wish: "Conducting a task or a difficult job.

Control, manipulate, or organize physical objects, people, ideas, or implement these things as soon as possible and independent, according to the applicable conditions. Overcome obstacles, achieve a high standard. Achieve peak performance for themselves. Able to win in competition with other parties. Improve themselves through the successful application of talent.

According to McClelland characteristics of the achievement levels (high achievers) have three common characteristics, namely:

1. a preference for working on tasks with a moderate degree of difficulty.
2. the circumstances in which the performance of their relief efforts because their own, and not due to other factors, such as luck.
3. want feedback about their success and failure, compared with their low achievement.

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