Large Corporate Business Strategy. What is it that makes Microsoft continue to prosper? Then why Nokia could be a cell phone product that most consumers loved? And what makes the BMW for decades continues to be the icon of prosperity that people continue to be hunted?
Learning from success stories of companies leading the global scale in serving customers, there seems to be some wisdom to be learned. The main lesson that can be taken is this.
That the process turned out to be serving customers begins with the choice of the correct business strategy. In other words, the process of serving the needs of the customers had not suddenly appeared from the sky, but must be reconciled with the choice of corporate strategy that has been decided.
In this context there are three strategies are often applied by companies world-class. The first is the choice of strategy-oriented product leadership (product benefits). Companies in this category are always trying to create products with premium quality, and always one step ahead compared to competing products.
They do not hesitate to spend huge funds for the R & D for creating a good product. Intel is known for its Pentium series probably the most perfect examples for this category. Or haute couture companies like Louis Vuitton bag fame with his product. And of course, we must point BMW and Ferrari, the two automakers are always creating legendary products are gorgeous.
The second strategy is the choice of operational excellence oriented. For companies in this category, the most important is to build a business process that is super efficient. The hope, with the efficiency of this process, they were able to suppress the production costs, and ultimately be able to sell their products with more competitive prices.
Dell, Texas computer company that is worth mentioning the sample in this category. With models and business processes are very efficient, they are able to create desktop products with more competitive prices than its competitors, like IBM and HP.
The latter is an option strategy that refers to the customer intimacy (intimacy with the customer). For companies in this category, the most important is to build an intimate relationship with its customers; the hope of creating a lasting relationship.
Many companies in the field of hospitality and airlines also do this strategy in order to build loyalty among pelangggan. Harley Davidson is also very well known to have extraordinary relationships intimate with the users; so they can build a very intense fanaticism with millions of fans around the world.
Of course, many companies are also combining various strategies, and not just focus on one strategy. Honda for example, but is known to have products that are superior, also known to have business processes very efficient. Similarly, Singapore Airline. Besides having a good flight product, they also have expertise in building intimate relationships with its customers.[Business Blog SEO]
Learning from success stories of companies leading the global scale in serving customers, there seems to be some wisdom to be learned. The main lesson that can be taken is this.
That the process turned out to be serving customers begins with the choice of the correct business strategy. In other words, the process of serving the needs of the customers had not suddenly appeared from the sky, but must be reconciled with the choice of corporate strategy that has been decided.
In this context there are three strategies are often applied by companies world-class. The first is the choice of strategy-oriented product leadership (product benefits). Companies in this category are always trying to create products with premium quality, and always one step ahead compared to competing products.
They do not hesitate to spend huge funds for the R & D for creating a good product. Intel is known for its Pentium series probably the most perfect examples for this category. Or haute couture companies like Louis Vuitton bag fame with his product. And of course, we must point BMW and Ferrari, the two automakers are always creating legendary products are gorgeous.
The second strategy is the choice of operational excellence oriented. For companies in this category, the most important is to build a business process that is super efficient. The hope, with the efficiency of this process, they were able to suppress the production costs, and ultimately be able to sell their products with more competitive prices.
Dell, Texas computer company that is worth mentioning the sample in this category. With models and business processes are very efficient, they are able to create desktop products with more competitive prices than its competitors, like IBM and HP.
The latter is an option strategy that refers to the customer intimacy (intimacy with the customer). For companies in this category, the most important is to build an intimate relationship with its customers; the hope of creating a lasting relationship.
Many companies in the field of hospitality and airlines also do this strategy in order to build loyalty among pelangggan. Harley Davidson is also very well known to have extraordinary relationships intimate with the users; so they can build a very intense fanaticism with millions of fans around the world.
Of course, many companies are also combining various strategies, and not just focus on one strategy. Honda for example, but is known to have products that are superior, also known to have business processes very efficient. Similarly, Singapore Airline. Besides having a good flight product, they also have expertise in building intimate relationships with its customers.[Business Blog SEO]
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